The client is a Fortune 100 company that manufactures a surgical device among other products. Their objective was to launch their surgical device in Russia as soon as possible.
The client has a local office in Russia. They still decided to appoint an internal champion to oversee the medical product registrations in Russia. This process took several months. Once the internal champion initiated the project, she reached out to several colleagues internally to gain insights of the market but to no avail. After couple months, the internal champion obtained approval to hire a consulting agency in Russia to assist with the registrations. With the help of the local consulting agency, the client submitted their application to the Russian Ministry of Health, only to receive it back with deficiencies. The client has made several attempts to revise the application and resubmit, but each time the application is returned with new deficiencies. A year later, the client still does not have their surgical device registered in Russia. Amidst their frustration, they are trying to assess whether they were misguided by the consulting agency.